And That’s My Life – new DC Women’s campaign

After the logo relaunch last year, we were waiting for something big DC had in stall for the girls – and here it comes! With a whole brand new website chronicling the lives of interesting ladies DC is collaborating with – at least that’s the idea (the site is still so fresh there’s not that much content on yet) and we’re excited to see how it all turns out! Make sure to check back soon for more updates…

DC approached DJ’s who represent this attitude across every major European country. Starting in Germany, then the UK, brand ambassador DJ’s, who are local but think global, will tell their story and tell us what life and music means to them.

With each DJ’s story being supported with print ads, a video portrait, online activities, community features, live gigs and other coverage tools, such as features on DC´s own lifestyle portal my.dclife.com. DC aims to create a prosperous ’win-win’ relationship with these DJ’s for a long-lasting collaboration (such as tours, deeper brand tie-ins etc.).

Check out the website and stay tuned for interviews with the ladies and more in the near future!

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