Those worn out old favourites sitting at the bottom of your wardrobe. The older the better. The scruffier the better. The more faded the better.

Jeans with history. Jeans with all the holes, scuffs, marks and patches you inflicted on them that give them their own unique story.

Hand in your old howies jeans at the howies Carnaby Street store, and when you buy any new pair of howies jeans they’ll give you a free T-shirt (worth £25).

Those nice folks at howies will then give those old jeans of yours a new lease of life, either by selling them in store – if they’re good enough – or recycling them to make new jeans if they’re beyond repair.

Whatever happens to them, they’ll make sure they live on and on and on 🙂

You can also recycle your jeans and claim your free T-shirt via the howies website.

Offer ends 1st December 2008.