Yes, these women are embracing the outdoors – but the whole focus is on them slapping each others butts and pouring beer down their chests.
It’s entirely focused on the sexualisation of women without them actually doing any sport whatsoever.
Women have strived to be admired not for their bodies but for their ability to rip in the mountains
Over the decades, women have worked hard to be seen as equal athletes when it comes to male-dominated sports like climbing, skiing and snowboarding.
They’ve strived to be admired not for their bodies but for their ability to rip in the mountains.
In some ways, posts like #MTNBabes just works to undo all this hard work – reducing women to sexual objects rather than strong, capable athletes that they really are.