Yes, these women are embracing the outdoors – but the whole focus is on them slapping each others butts and pouring beer down their chests.

It’s entirely focused on the sexualisation of women without them actually doing any sport whatsoever.

Women have strived to be admired not for their bodies but for their ability to rip in the mountains

Over the decades, women  have worked hard to be seen as equal athletes when it comes to male-dominated sports like climbing, skiing and snowboarding.

They’ve strived to be admired not for their bodies but for their ability to rip in the mountains.

In some ways, posts like #MTNBabes just works to undo all this hard work – reducing women to sexual objects rather than strong, capable athletes that they really are.

As the awesome ladies from the Outdoor Women’s Alliance pointed out in this spot-on Instagram post:

“Our photos are seen in countries where women would be harmed for such displays. We have to look at how our actions affect others. We are not in a bubble, and what we do is seen by women (and men) in many countries where displaying bare women could encourage men to see women as sexual objects.”

It’s a fine line though. Campaigns like #FreeTheNipple are in many ways very empowering for women – it shouldn’t be our fault that this is the way society views the female naked form.

But then where do you draw the line between enjoying the freedom to wander around topless (just like men) and titillating your viewer for an altogether different purpose?

For me, I think it comes down to what I would like to inspire my future daughter to be like.

Outdoor Women Shouldn’t Worry About Their ‘Thunder Thighs’. Here’s Why…

I would like her to be confident in her achievements (both on the mountain and on off) without feeling she has to get naked or bear any flesh to gain attention for her abilities.

I would much rather she admire a photo of a woman tearing up a mountain on skis or scaling the Half Dome in Yosemite than some girls flashing their boobs to the wilderness.