As you may well know, there’s a (not so small) winter sports competition coming up in Russia this year – and we’ve just had this through from one of their official sponsors.
When it’s done right, we’re not too adverse to a bit of neon – and we’re pretty stoked on this teaser for Burn’s #RideAgain. They’re the energy drink sponsor of the Sochi 2014 Olympics – and haven’t held back when it comes to snowboard film making either.
Previously they’ve built parks that light up when you ride them, and given us We Ride – the history of snowboarding. Here’s what they have to say about their project for this year – so far, it’s all very mysterious:
“As the official energy drink of the 2014 Winter Olympic Games, burn are bringing all the heat to Sochi. And with five snow units gunning for gold this year, we’ve cooked up something spicy for the countdown. Featuring some of our finest athletes Stale Sandbech, Sven Thorgren and Arthur Longo, the burn Ride Again Movie will give you a peek at some of the creative, progressive and stylish riding set to light up the slopes this Winter. And the best part? YOU get to make the rules. Ride Again drops on December 1st. Get ready to ride…”