New companies providing action sports and equipment are always popping up.

Whether you make the product, or just market it, when done in the right way it can provide a great way of putting your own stamp on the industry.

Who? We spoke to loads of inspirational ladies who took the risk and went at it alone.

Snowboarder, Sara Jeffery founded Tribal Riders shop; Danielle Clayton founded Salt Gypsy Clothing, and Elsie Pinniger founded Neon Wetsuits.

How? Many of the people who create their own business have worked in the industry before to gain experience.

Take a look at the careers section of any surf, skate or snow company websites and keep your eyes open for experience in the buying, designing and marketing areas.