Specifically started to encourage more girls to get involved in skating, Mimi Knoop and Cara-Beth Burnside founded Hoopla.

It offers more than just bright decks, hardware, apparel and stickers, it is also an important platform for female skateboarding the world over (but very much so in the US).

With a team consisting of amazing skaters such as Alana Smith (the youngest X Games medallist) and Allysha Bergado (all round ripper!), they actively aim to get girl on boards with events such as the Girl Skate weeks at Woodward.