But even with no connection to the ancient indian tradition whatsoever, we’re sure you’ll enjoy their play- and colourful jewelry! As you’ll not only be wearing something no one else does (every piece is hand died, hand knotted and organically grown) but also pampering your conscience as your new gem is produced absolutely eco friendly and helps support women and their families in Peru!
Founded by two Peruvian sisters Flor and Dina, who are living in Europe (Munich, Germany) and the US (Washington, DC) now, who wanted to give something back to their homelands and help out the natives, of whom many are living under very poor conditions, especially the women.
Inspired by childhood memories of enchanting stories from the Andes, mystic trips to the Amazon, custom made pieces from their mum’s jeweler and artisans in the streets of their home town, they founded the non-profit label Nintaanzi.
“We always loved the mystic side of our country, as children we were enchanted with stories from old people, fisher man and old towners. We used to wear a lot of amulets, semi precious stones, objects, and seeds that would protect us, threads for wishes and stuff like that – our parents were big believers in holistic things. We also hung out with the hippie artisans at the beach when we were teenagers, so all of these experiences made us appreciate their craft and the love, dedication and respect they put into what they do for a living. Some of them are still capable to pass this down to their next generation and others just died with my parents generations,” Dina remembers.
And so when they thought of a project to give back, they soon found what fitted best.
We decided to make our childhood dream a project where other people can also dream and have a better life, build a better world and leave this planet a little better doing something good for others.
“There are tons of impoverish people in Peru and we’re working with the Ashaninka Community of artisan women. Our project gives them an opportunity to become economically independent through their craft and at the same time promote their existence and culture. Our focus goes beyond beautiful objects but to make a positive change in people’s life while supporting and inspiring women in other ways.”
Maybe that’s what gives their necklaces and bracelets that extra bit of beauty, which might not be visible at first, but as as we all learnt from the fox in The Little Prince, the “essential is invisible to the eye” anyway. And so you’ll probably have to feel, touch and wear a Nintaanzi to fully appreciate the smooth touch, vibrant colours and magic powers of their malas made out of Tsirentsiki seeds from palm trees and other small trees and bushes from the Amazon.
Find out more about their story, their producers, friends and ambassadors on facebook.com/Nintaanzi