KJERSTI BUAAS
Back when I started riding it was not very common to have an agent or a manager that got you sponsors. For me it was mostly my presence at contests, help from my coaches at the National Team and friends I made along the way that got me in touch with the different brands.
My first sponsor was a local shop called Sport Extreme in Trondheim, Norway. I started by getting discounted gear, something I was very appreciate of and that helped me on my way to pursuing a professional snowboard career.
When I was 17 I got on the European Burton Team after winning the Junior World Championships, and today, 16 years later I am still living my dream. In order to keep attracting this lifestyle I have had to adapt with the times and what is happening in the industry.
Attracting sponsors today can be quite the challenge. The market goes up and down like a roller coaster and right now the snow industry is at an all time low. That said, I believe everything you set your heart to and that you are really passionate about is possible to accomplish.
And with the online market providing so much opportunity for visibility, it is smart to use this outlet to get “noticed”. But, be authentic and be yourself. Find out what your goals are and stay true to your integrity. If you have a coach or friends you trust, ask them for advice and to help guide you so you can attract the kind of support you are looking for. My best advice is; follow you passions and stay creative!
