And That's My Life - New DC Women's campaign

DC approached DJ’s who represent this attitude across every major European country. Starting in Germany, then the UK, brand ambassador DJ’s, who are local but think global, will tell their story and tell us what life and music means to them.

With each DJ’s story being supported with print ads, a video portrait, online activities, community features, live gigs and other coverage tools, such as features on DC´s own lifestyle portal my.dclife.com. DC aims to create a prosperous ’win-win’ relationship with these DJ’s for a long-lasting collaboration (such as tours, deeper brand tie-ins etc.).

Check out the website and stay tuned for interviews with the ladies and more in the near future!