Strap into the new 2009-2010 BettyRides website and check out our fresh line of outerwear and all the Betty gossip. Hit up to see what goes on behind closed doors of the house where the most innovative women’s outerwear is created.

Their mix-and-match gear allows any rider to customize their look by building a unique outfit. This season they have expanded their Eco series to include two lines, the classic All Mountain Plaid and the enduring Herringbone. These two collections show the world that you do not have to sacrifice fashion to be green.

While you’re there, enter to win the contest for the Lucky Plaid Nicole Parka by signing up for the mailing list! You can also add them on your favorite social networking site to receive updates on what they are working on.