Billabong continues to expand in the UK market with the opening of a store in Plymouth, a major coastal destination in the South of England.
The store is located on the corner of Plymouth’s busy shopping mall, Drakes Circus, where it has two floors of exciting shopping potential! The six metre high glass windows on stainless steel frames make up the impressive store’s exterior and match the in-store design.
The ground floor is a mixture of textures; a natural environment made up of bamboo or stone clad walls. The floor stocks GSM brands, Billabong, Kustom, VonZipper and Nixon, leaving the first floor mezzanine to Element, Element hard goods and Billabong’s Network Surf Division. The first floor boasts a huge display of surfboards: a total of sixty boards are on show along with a large selection of wetsuits.
The opening of the store in Plymouth marks the continuation of Billabong's policy to expand its business in the UK. Next openings in the course of 2006 will include two locations in the North of England, Manchester (Arndale), and Liverpool (Met Quarter).
"We are very happy to be opening a prime Billabong store in the south-west of England and look forward to the opportunity of showcasing our products. Plymouth is a great location as it is an area with plenty of committed surfers and it's just a short drive from some great surf breaks. It is also an appropriate location given Billabong's strong connection to the University of Plymouth surf science course," said Derek O'Neill, CEO of Billabong International.