We're happy the winter is over for this season, but even more happy to hear that one of the biggest players in the snowboard industry has finally committed to help us save the snow for a lot more winters to come!
Burton and POW have strong ties already as Burton team riders Nicolas Muller, Danny Davis and John Jackson are actively involved with the POW Riders Alliance, a community of professional athletes committed to environmental leadership. And many Burton riders also signed a climate change petition last week that urged President Obama to take action on climate change and clean energy.
Moving forward, Burton plans to encourage more riders to join POW’s efforts through social media campaigns, and the company will actively promote POW at marquee events like the US Open Snowboarding Championships. To kick things off today, Burton and POW are launching an awareness campaign on Instagram where riders can share how they protect our winters and in turn win cool prizes from Burton and POW.
Wanna get involved yourself? Simply upload a photo to instagram with a caption that shows how you're helping to protect our winters! Tag @burtonsnowboard and #HowYouPOW - you might even win some goodies...