The stylish new women’s cycling specific clothing and accessories company, Cyclodelic, is launching at Oxford Street’s Topshop flagship store on Thursday 9 April 2009. Designed and handmade by two female cyclists in their East London studio, Cyclodelic believes that girls who cycle don’t have to forfeit fashion over function.
With prices starting from £10, Cyclodelic products are filled with functional features, from waterproofing Cordura to reflective seams, and are more colourful than a box of smarties - proof that ladies don’t have to reach for the unflattering fluorescent when hitting the road.
Cyclodelic was founded by London College of Fashion student Amy Fleuriot, and textile graduate ex-courier Sarah Buck, with the intention of putting some fun and style back into functional clothes for cycling. Offering everything from beautifully handmade capes, bags, satin cycling caps to customised bar grip tape, colourful mini D lock holsters and jewelled reflective trouser cuffs to stop those pesky trouser legs catching in the chain.
To celebrate the TopShop launch Cyclodelic is staging the 'Cyclodelic Champagne Bicycle Treasure Hunt' on Thursday 16 April 7pm starting from Middleton Place W1. Come alone or bring friends and we will enter you in a team to take part in the social and leisurely affair around West 1. Dispel any notions of a traditional treasure hunt or racing through London – you will be asked to pass through a number of checkpoints that will demand intake of champagne, the completion of creative tasks, and spotting a number of dressed up characters for extra points before finishing at the post ride party at a secret location.
The treasure hunt is female focused but not exclusive to women, but we ask participants to come along in their most stylish outfits. Prizes of Cyclodelic products will be awarded in the following categories: stylish attire, creative completion of assignments and most dashing hat or helmet.
What: Cyclodelic Champagne Bicycle Treasure Hunt
Where: Middleton Place off Foley Street W1
Start time: 7pm
Post ride party: secret location in W1
Bring A-Z and lipstick