Lake Forest, CA. (October 03 , 2007) - etnies Girl is proud to announce its partnership with Boarding for Breast Cancer (B4BC) by releasing a special-edition tee shirt and sandal during the month of October, National Breast Cancer Awareness month.
“As a girl’s brand we applaud and support what B4BC has done to educate today’s action sports girl," said Julie Shumaker, etnies Girl brand marketing manager. “By helping to educate young women on the importance of early detection and the value of maintaining an active lifestyle, we strongly believe that our partnership with B4BC will help save lives."
In an effort to support the cause, etnies Girl has designed a special-edition tee shirt and sandal that will be sold at select stores nationwide and online at CCS.com and etniesgirl.com beginning in October. Both products feature an upbeat, Las Vegas-themed design that encourages girls to enjoy and celebrate life and to always remember that life is not a gamble. A percentage of the proceeds from the sale of each item will be donated to B4BC to help fund breast cancer awareness and educational programs.
“B4BC is thrilled to continue our ongoing partnership with etnies Girl for fall," said Justine Chiara, Executive Director of B4BC. “By collaborating with an all-girl action-sports lifestyle brand, it provides us with an exceptional platform to reach a targeted group of active young women, so we can continue to increase awareness by spreading our message of early detection + active lifestyle = best provention"
For more information on Etnies products and B4BC see www.etniesgirl.com