Countless design collaborations have already proofed Eastpak's affinity for art. Now they've created their very own gallery in their icon store on Carnaby Street in London. The EASTPAK Gallery is a platform for new up and coming talents and launches this Friday, January 29th 2010 with the work of Matt Sewell. His work draws from his rural heritage, fusing fairytale-like narratives, natural geometry, bucolia, psychedelic landscapes, utopian dreams and a symbolic treatment of animals and birds. “I’ve been drawing since as far back as I can remember; I used to swap drawings at school for sweets."

If you fancy checking it out, here's the hard facts:

EASTPAK Icon Store - No.1 Carnaby Street, London, W1F 9QF Free entrance

For more details call Tel. 0207 734 0300 Or visit eastpak.com/carnabystreet