etnies Girls Get on Board (GGOB), the signature series of all-girls action sports instructional clinics, officially concluded its inaugural season last month. Hundreds of females, ranging in age from four to 56, participated in clinics in skateboarding, surfing and motocross across the country from May to November. etnies Girl will expand the series in 2007, with additional stops planned in the United States, Canada and Europe.
“etnies Girls Get on Board helped introduce females in 11 markets to the world of action sports this year," says Julie Shumaker, brand marketing manager for etnies Girl. “Our first year was extremely successful. In 2007, we look forward to further expanding the program for females interested in action sports and providing them a non-intimidating learning environment to experience hands-on instruction from some of the best riders in the industry."
Encouraging females through one-on-one interaction and hands-on training is at the core of the etnies GGOB program, which seeks to provide females of all ages basic skills and confidence building in skateboarding, surfing, motocross and BMX. The clinics allow girls to learn action sports in a safe, fun and comfortable environment, while enabling them to interact with professional athletes such as etnies Girl team riders Elissa Steamer, Lauren Perkins, Nina Buitrago, Stacey Mulligan, Mary Osborne, Tarah Gieger and Sarah Whitmore.
Alyssa Mease, a 24-year-old from York, Penn., drove two hours to the etnies GGOB skate clinic in Frederick, Maryland. After taking the clinic she remarked: “Today has been a life changing day for me. You have no idea. I’ve learned more in these four hours than in the five years I’ve been trying to teach myself."
For more information about etnies Girls Get on Board, visit: www.etniesgirl.com/girlsgetonboard