Pull and Bear, the Inditex groups chain for the young fashion conscious crowd has recently opened its first London flagship store on Oxford Street. The store at 315 Oxford Street boasts 600 square metres over two floors of male and female fashion and features bespoke decor, with elements designed specifically for the space.
To launch the new store, Pull and Bear has created a campaign that unites the best of its origins with the best of British. It shows Pull and Bear sharing the story of London style: youth, attraction, vitality, passion and danger. London's most wanted iconic models Luke Worrell, Josh Beech and Karen Overton capture the charm and the hypnotism of London, the city’s dynamic spirit and the fusion of music and fashion.
To celebrate Pull and Bear’s arrival on one of the world’s busiest streets, the chain is organising a double party to be held on 16 September. It will start in the Oxford Street store, with a guest appearance from UK model Lizzy Jagger, daughter of the Rolling Stone’s lead singer, Mick Jagger. Music will also play a central role at the event, with performances from British band Filthy Dukes, the Spanish group Cristal Fighters and DJ Man Like Me. The after party will take place at The Bath House, one of the new hottest bars in London’s East End, where various DJs and a special performance by Drums of Death, will keep everyone on their feet on the eve of the start of London Fashion Week.