The cult-phenomenon of medium format film photography is making a stop at this year's Winter X Games 15 in Aspen and has teamed up with professional Snowboarder Gretchen Bleiler to develop her own signature cameras, the Limited Edition Gretchen Bleiler HOLGA Camera, of which a portion of the proceeds will go to Protect Our Winters.

"I'm excited to be working with HOLGA, a brand all about self-expression and creativity. My new limited edition cameras express the fun colors of my Oakley collection and the "eco" camera will help promote a green lifestyle which is so important to me." Gretchen's cameras will debut at Winter X Games 15 and will be available at for pre-order.

HOLGA has also developed their own Snow Girls program, working with professional snow athletes Jamie Anderson, Grete Eliassen, Kristi Leskinen, Maddy Schaffrick and Chanelle Sladics, who will be contributing to a photo-blog - check it out!