On August 1st, 2009, Element will release MAKE IT COUNT – The Element Story.

MAKE IT COUNT showcases Element’s defining moments and will delve into it’s compelling story. From it’s humble beginnings, to a forward thinking global brand.

The full length film will release for free on the Element site. Leading up to the release, a specially devoted blog will be updated with out-takes, archived footage and more.

Check out the trailer:

"MAKE IT COUNT" - official trailer from ELEMENT SKATEBOARDS on Vimeo.