Over the last two years the UK’s female surfing community has risen by 25%, so all those women with wetsuits out there will be excited to hear that LCB Surf - the company renowned for handcrafted groundbreaking boards - is about to open its own store.
Whilst LCB Surf also provides custom-made boards, clothing and extreme sports products for men, the new outlet at the end of Brick Lane also offers a quality designer LCB range for women and information about women-only surf weekends.
With clients such as Paul Smith already on the waiting list for products, this exciting brand will soon be easily accessible to all. Stocking their prestigious boards such as the highly acclaimed E series, the shop itself similarly showcases LCB’s individualism and discerning taste.
The hand-carved oak counter and shelves lend a naturalistic feel to the cool, white interior, in which you can catch a specialist movie or sip a fair trade coffee as you listen to unsigned bands and settle for the time being with merely surfing the net.
That said, the LCB Surf Shop provides a base from which you can book a surf trip, repair your board or pick up information about surfing hot spots and events. Beginners can buy a ‘learn-to-surf’ package that includes a wetsuit, board and essential information to get started.
Displayed alongside LCB’s own eye-catching designs is merchandise from the likes of WEZC, Duffs, Spy, Analog, Lush and Rip Curl. The relaxed ambience of the LCB community is here now; so next time you’re amongst the crowds of Brick Lane drop by to become immersed in a world of surf.
LCB Surf Store, 121 Bethnal Green Road, London E2 7DG