Reef is proud to announce the arrival of their new Reef Girls Line featuring swimwear, sportswear and footwear for girls. There new line is aimed at girls aged 17-24 looking for surf gear that combines style and functionality. “We want to reach the girl that is immersed in the surf and beach lifestyle, but doesn’t necessarily identify with the junior lines currently at retail," says Brand Director Trish Hegg.
The new Girl’s swimwear line features fun new Reef prints in bandeau and halter top silhouettes. As well as more sporty bikinis, board shorts and cover ups, all plastered with the new Reef Girls logo. All of the swimwear will sell as separates, allowing you to choose between the risqué ‘Brazilian’ cut, or the more conservative ‘You-niversal’ cut.
The new sportswear line features fun and flirty sun dresses, woven tops, jumpers and shorts. The main idea behind the sportswear line is versatility. All of the pieces are designed for layering and can be dressed up or down depending on whether you are going to the beach or a night on the town.
The new footwear line features the same comfort that Reef is known for in a whole bunch of new close-toed styles like classic slip-ons, ballets, mesh runners and espadrille trimmed casual trainers.
The new Reef Girls Spring 2008 line will be unveiled at the upcoming Miami Swim Show, and is set to hit stores in late 2007.
Words by Nina Kiersted