As you know we've always been strong fighters for good causes as well as the environment, and love fashion at the same time, so you can image how stoked we were to learn about etnies' new charity project, where shoe sales are transformed straight into trees. You wonder how that works? For every Jameson 2 Eco sold, etnies will plant a tree. More info in the official press release below:
To celebrate etnies’ 25 year anniversary, etnies owner and CEO, Pierre-Andre Senizergues has decided to look toward the future and what the NEXT 25 holds! There’s no better way to celebrate the future than by planting a rainforest in Costa Rica through etnies’ new Buy a Shoe, Plant a Tree project. For every pair of Jameson 2 Eco shoes sold, etnies will plant one tree in what will become the new rainforest.
Check out this video and web feature to learn more about the project: etnies.com
etnies is on track to plant at least 35,000 trees on the Maleku reserve in northern Costa Rica this year. The Maleku are an indigenous tribe with a way of life that revolves around the forest, and they are rightfully known as the guardians of the forest. For more than 150 years, the Maleku have had to fight for their trees that were depleted due to cattle farming and a horrible rubber-tree war, which led to a massacre, and nearly wiped out their tribe. The United Nations has sanctioned their land as a biological corridor to be restored and the international organization has officially marked 2011 as the “Year of the Forest" globally. The Maleku just need help obtaining the trees to reach their goal of reforesting the lands they live off of.
That’s where your help comes in – anyone who buys a pair of etnies Jameson 2 Eco shoes will help reforest Costa Rica one tree at a time. Together with La Reserva Forest Foundation and etnies’ “Buy a Shoe, Plant a Tree" program, the Maleku are helping to replenish the reserve with the trees that once maintained this community. La Reserva Forest Foundation is a non-profit organization dedicated to the recovery and preservation of indigenous tropical rainforests in Costa Rica.
This will also help Costa Rica in reaching its goal of becoming the first carbon neutral country by 2021, a pledge paralleled by Pierre-Andre Senizergues who set the goal several years ago for etnies to be carbon neutral by 2020.