While we can't go on enough about how important the environment and actually doing something for it is, there are a couple of brands out there who have already started doing something. Like Rip Curl and their Rip Curl Planet Foundation, for which they have now launched a website, that is helping to showcase and outline the company's many environmental priorities - past, present and future.

"We're really excited about unveiling this website - it's been a long time coming," said Global Marketing & Advertising Chairman Neil Ridgway. "Rip Curl has always placed a lot of importance on environmental sustainability and it's great that we now have a medium to share our efforts and projects with crew around the world, and this website will be another important tool."

"We are very proud of what Rip Curl has done in the past, but there is still much to do to keep the work going," said International CEO Olivier Cantet. "We created the Rip Curl Planet Foundation to better focus our efforts and commitments around the world."

Save Our Surf and We Surf, We Care are two of the company's principle environmental call-outs, hitting home across the Rip Curl world. The company supports several reef protection and water quality projects, working with organisations such as WWF and The Surfrider Foundation to manage the problems.

The Rip Curl Planet Foundation also drives a host of mainstream initiatives, such as energy consumption reduction, material recycling and waste reduction. These initiatives are addressed through a variety of ways, including Rip Curl Pro events, beach clean up days, product design and product recycling.

The Foundation has donated over US$313,205 to environmental groups since its conception, including the Surfrider Foundation, Mountain Riders, Protect Our Winters, WWF, Reef Check Polynesia and Surfers Against Sewage.

Go green online with Rip Curl at