Patagonia goes online!
Patagonia clothing is now available at the new European Patagonia Website. After the success of the US and Japanese websites, Patagonia now offers a new possibility to discover their sports and environment activism, and to shop for products online at www.patagonia.com.
After continuously winning awards for design and merchandising for their US website, Patagonia has launched a French and English language Website for the European public. From 1st November 2006 on, a rich portfolio of imagery, stories and product will be available across Europe.
“After more than two years preparation we are happy to extend the accessibility of our brand to the increasing web community,” says Hervé Chabert, GM Patagonia Europe.
The website presents all products available in Europe, such as fleece, waterproof shells, breathable softshells, baselayers and sportswear, showing all colours per style, and providing in-depth technical garment information. It offers high-end technical features such as product comparison tools, a catalogue quick order feature, and a powerful product zoom that allows the user to see each detail of the garments.
One of the key features is a dealer locator that incorporates Google Map API technology to quickly find the nearest dealer through maps and satellite images.
With stunning imagery and unique interviews the site presents adventure stories and first hand expedition reports from Patagonia’s ambassador team members such as Steve House, Andy Kirkpatrick, and Laurence Gouault Haston, charismatic climbers such as Lynn Hill, Dean Potter and Fred Rouhling, and surfing legends like Gerry Lopez and the Malloy brothers. Photo and product galleries for snowboarding, fly fishing, kayaking and Nordic skiing complete the picture.
Next to videos and book recommendations countless articles on Patagonia’s environmental campaigns such as “Oceans as Wilderness”, organic cotton and the new garment recycling programme initiate to become active and protect the environment better.