Patagonia relaunches its ground-breaking ‘Footprint Chronicles’ website

On 17th of June, Patagonia launches a revamped Footprint Chronicles website with a new format that expands upon the company’s social practices.

The Footprint Chronicles is an interactive mini website that reveals to consumers the good and the bad involved in manufacturing outdoor clothing such as fleeces and rain shells.The company also adds the environmental footprint of 166 individual products to their website, becoming the only apparel manufacturer in Europe to offer the public such broad transparency regarding products’ impact on the earth. The updated website also offers life comments posted on Patagonia’s blog (the Cleanest line®) about the Footprint Chronicles and hosts a new 15-minute video about Patagonia’s social responsibility efforts.

The Footprint Chronicles includes more than 55 filmed interviews and slideshows of factory workers, farmers, owners, designers and third-party auditors to provide an unprecedented level of transparency both internally and externally – from the factories and manufacturing partners that create its products, to the end of the product’s lifespan.


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