Tailored specifically for the Roxy-inspired coastal and mountain casual lifestyle, the new line of headphones featuring JBL’s legendary award winning sound technology is slated to hit stores by the second quarter of 2009, introducing the idea of “Style meets Sound.”
The products will fuse Roxy’s fashion-forward designs with JBL’s reputation as a sound pioneer to ultimately create a collection that is lightweight, compact and easy to carry no matter where the adventure girl goes. The collection, to be sold globally at Roxy/Quiksilver stores and premium retail stores nationwide will consist of three styles: ear-bud, in-ear and over the ear headphones.
All designs will be lightweight and easy to carry, perfect for the jet-setting, music-loving fashionista. The collection features affordable price points that allow girls to express themselves stylistically while enjoying the best sound technology.
JBL and Roxy’s combined passions for fashion and music are carving a new path for the gypsy heart girl with a rock-n-roll beat, allowing her superior music listening experiences in high design. Due to the collaborative effort, sound is not only meeting style; but rather, sound is style.