The MAKE IT COUNT movie will be released in four parts over the next few months. Watch the first chapter, WIND:

MAKE IT COUNT - CHAPTER 1 "WIND" from ELEMENT SKATEBOARDS on Vimeo.

MAKE IT COUNT is a four-part documentary, which showcases Element’s defining moments and delves into its compelling story. From its humble beginnings, to a forward thinking global brand, this film covers two decades of stories and imagery. In creating Chapter 1 of 4, "WIND" Kirk Dianda (director) followed Johnny Schillereff (Element founder & president) and dug into his history, interviewing the very people that have shaped his life and the company. The opening and closing sequences give you a small taste of the diverse community of people interviewed for the entire project, topics covered, and nostalgia that was un-earthed.

Each chapter of MAKE IT COUNT will be release on the 1st of each month:

WATER - September 1st, 2009 FIRE - October 1st, 2009 EARTH - November 1st, 2009

elementeden.com/blog