How do you make people sit up and think about sustainable fishing? You might think naked celebrities is not the most effective way to go, but apparently you'd be wrong...
It's an imaginative way to bring attention to the devastating effect that over-fishing is having on all our marine creatures
Three months ago, a photograph of Helena Bonham Carter, nude with a strategically placed tuna helped, persuaded George Osborne to create a marine-life reserve around the Pitcairn Islands.
FishLove launched this campaign to raise awareness of over-fishing by taking portraits of famous figures, posing nude with marine animals.
It was set up by Moshimo, a Brighton-based Japanese restaurant, and so far it seems to be having a serious impact.
The provocative portraits, aimed to start a conversation about fishing and sustainability, have featured on the cover of many magazines and newspapers nationwide.
All the photographers and celebrities involved gave their time for free in order to create a dialogue around the issue.
Fans of the campaign include Clare Lewis, producer of the amazing documentary End Of The Line.
"FishLove has been an imaginative and creative way to bring attention to the devastating effect that over-fishing is having on all our marine creatures," she says.
"It continues to enhance our understanding of the issues in a lasting and beautiful way."
We think it's about time that this issue hit the mainstream news and we tip our hat to all the amazing people making it happen.