While on the outside they they look like regular toys, these cute marine animals are stuffed with all the plastic items that they tend to eat in nature.

Each of the animals comes with a picture storybook, explaining exactly how they ended up with so much rubbish in their stomachs and how we can stop it from happening in the future. From plastic bottles, to rubber gloves and carrier bags, when you undo these little guy’s zips, a whole load of ocean trash starts falling out.

While this might seem like a strange toy to play with, it’s actually the perfect way to help educate younger children about the dangers of littering and pollution. Learning through toys improves memory retention by 77 per cent in children of this age, meaning they are more likely to take these messages with them into adult life.

Nine million tonnes of trash ends up in the ocean each and every year, killing over one million sea birds and many more marine animals by plastic ingestion. If nothing changes, by the year 2050 there will be more plastic than fish in the ocean.

Graphic images of the damage of ocean pollution shows us what we’re doing wrong, but not how we can change. Let’s hope that through more initiatives such as Pollutoys, we can spread more knowledge about  pollution and create a future where more people work to protect the ocean, before it’s too late.