Every single piece of clothing that we buy in our lifetime will have an environmental impact. Just like the food we purchase and the way we dispose of waste, the clothing that we choose has an effect on many parts of the world. While many of us consider this while buying our clothes, very few of us think of the impact our washing habits have. Laundry habits however, cause at least two thirds of the environmental impact for any single item of clothing during its life span.
Obviously, the best way to reduce a garment’s environmental footprint is to wear it more and wash it less. However, while that may help your quest to be eco conscious, it wont make you particularly hygienic, or particularly popular, and especially as an active person who’s working up a sweat day, simply reducing your washing average just isn’t a valid option.
In hopes of keeping our eco footprint down, we recently met with 2XU, the clothing company that has partnered with new technology to keep workout clothing fresher and cleaner for longer, to see if they had found an answer so we can wear our sweaty clothing more than once and help the planet, without causing distress to those around us.