If you look at imagery for the outdoors and adventure online, you’ll quickly notice that there aren’t many body shapes represented in the mainstream eye. If you’re not young and thin, you’re unlikely to be on any adventurous Instagram.
The reality however, is that it’s not only the fittest of the fit that enjoy the outdoors and adventurous fitness, people of all sizes and fitness levels enjoy exploring and get some fresh air at the weekend. So why doesn’t the outdoor industry include all people?
A couple of friends were wondering this exact thing in 2015. Instead of getting angry, they decided to create something now and make themselves a place in the industry that was refusing to include them.