Too often when paddling out for a surf, hiking up a mountain or biking down the trails, we still notice a distinct lack of women among the people around us. While adventure sports to have a strong and loyal following of women, it is undoubtedly a primarily male space, with men taking up only 80 per cent of any activity at any given time.
Boundless Betty founder Jenny Tröber has decided to try and change this fact, by getting more women in touch with adventure and action sports. Participation in outdoor adventure sports has huge benefits including increased self-confidence and environmental awareness and Jenny has found an amazing way to encourage more women to get outside through a site designed with female inspiration and participation at its heart.
Boundless Betty is a website and booking platform thats only for action women. Through working with the right brands and attracting awesome women, this startup is successfully driving female adventures.
"Our mission is to encourage, inspire, empower and ease accessibility for all women into outdoor adventure sports" says Jenny.
"We’ve sought out the most passionate people in the most incredible places, all of whom offer unique and real experiences, enabling us to show you what is actually available in this crazy wonderful, ever-growing arena of outside action."
"We hope that by opening the door to this world, we can help to increase self-confidence as well as environmental awareness through a 'love of your playground'. One thing is certain, we will continue to prove, that every day is even more awesome when you end it with salty skin, tangled hair and the glow of the day’s adventures shining on your face."
The site acts as a booking platform for tour operators to list their outdoor adventure trips or retreats specifically to awesome adventurous women.
Search through the house list of activities and locations to find the perfect trip for you and the neither add it to a wish list, or book it there and then through a secure payment service.
The passionate independent operators on the site cover a large range of sports an the site is growing every week. Hopefully with the help of Boundless Betty, those male dominated spaces won't be looking so man heavy for too much longer. We hope to meet you on a Boundless Betty adventure soon....