Jenny Jones is a snowboarder who has done it all. Over the course of her career she’s won two X Games golds and a silver; she’s filmed major video parts; she’s appeared on magazine covers; she’s stood on the podium at almost every contest worthy of the name, and of course in February last year she stomped that near-perfect run in the inaugural Olympic slopestyle competition in Sochi to win a bronze medal – the first ever by a Brit on snow.
Given she’s been there and done that, you might imagine that the lustre of snowboarding might be wearing off a bit for Jenny. That she’d find it hard to maintain the stoke. Such a reaction would surely be perfectly understandable. Which is why her latest video, filmed as part of Oakley’s One Obsession campaign, is so refreshing.