The intoxicating charms of Morocco as a staple European surf destination are well chronicled in surf and travel literature. From the 1970’s, many wave-hungry souls have made the pilgrimage to the North African coast and found themselves quickly charmed by its heady mix of incredible surf, beautiful Berber charm and a culture as rich and enveloping as its sweet sticky honeyed treats.
As tourism in Morocco grows, the breaks around Agadir have swiftly become a popular destination. With operators such as Surf Maroc offering packages from yoga weeks, to girl’s specific breaks, the country has officially earned its stripes as a bona-fide surf destination, easy for Europeans to travel too, but with an exotic allure that allows you to feel you’ve far left the Euro-shores.
Surfing has entered the public consciousness and the mainstream over the last decade and with many more surfers now in the water, the variety of surf trips on offer has evolved. Some surf trips are characterized by the shoestring budget approach of youth. With the thick scent of travel and exotic destinations luring surfers further afield, a budgeted approach to trips is part and parcel for many. This kind of travel is not to be overlooked, some of the best memories are made in a five quid a night jobs, with a one-pound plate of the most delicious food on your lap. Equally however, as people grow and travel more frequently for work and pleasure, they look for places and spaces where they can pitch up and work after a surf, or be able to truly switch off and enjoy a hard-earned break.
Amouage, Surf Maroc’s latest offering, is a luxe boutique hotel perched aside the infamous Anchor Break surf spot in Taghazout. Surf Maroc stays true to its roots with this new addition, a company started by two surfers with a passion for waves and Morocco in 2003, their new spot sticks to their winning formula. An obsession with surf and yoga stays at the forefront, bordered by an incredibly warm and welcoming approach towards guests, Amouage is quick to envelop you in its cinnamon-scented charms.
"Taghazout maintains an authentic and irresistible, golden-tinged allure which has you at hello"
Open, communal dining is the order of service here, with hungry hands sharing and passing heaped-up platters of local delicacies. One of surfing’s greatest charms is its ability to make it so easy for a shared love of the ocean to connect people. No matter if your digs are a hammock between two trees or a boutique hotel, surfing creates a bond between strangers, no matter what their background, personal story or material makings.
From beginners to advanced surfers, the crew at Amouage cater to all levels and their knowledgeable staffs assess levels carefully, taking you to the best spots suited to your abilities. When exploring many of the breaks around Taghazout, it’s good to see instructors carefully taking pupils into suitable sections and not exposing them to the occasional wrath of locals, lest they aren’t prepared for those advanced spots or quite to grips with etiquette.
Away from the popular breaks in this area, you hear the hush of “that’s a secret spot", with some spots retaining their mystique and being kept to the local base. This is cool, we all feel the frustration of over-populated breaks and it is often contentious beast to handle. We’re now at a point where preservation of our most loved breaks is critical and should be at the nucleus of all debates, the noise of argument shushed by the simple and pressing matter of preservation. There can be a dichotomy between whether more people taking up surfing is negative, but if approached respectfully and with safety and etiquette always outlined, surely surfing is something to be enjoyed by all.
While wandering you’re constantly entranced by the allures of surf spots that have a more laid-back approach to travel. Taghazout maintains an authentic and irresistible, golden-tinged allure which has you at hello from the second you dip one toe into it’s incredibly stunning breaks, share a mint tea with a friendly local, or fall face-first into a rich platter of apricot-heavy tagine. Amouage is a breath-taking spot with an unparalleled view and a host of strengths including a killer spa, delicious food, and second to none staff who quickly become friends. But at the core of Amouage is the simple and magical bonding power of surfing, constantly at work and creating fast forming friendships between all those who stay.