This is an exciting hiring for female sport because of more than just Goldschmidt’s gender.

During her time at the Women’s Tennis Association, Goldschmidt brokered an $88M Sony Ericsson title sponsorship for the Women’s Tennis Association when she was on staff, the largest sponsorship deal in the history of women’s sports, breaking all previous records.

We’re very excited about having a woman at the helm of the WSL for the next few years. Here’s hoping that it filters down the company to encourage more female hiring not only at the top, but on every level.