You might not have heard of Greg Asner, a rainforest expert and research professor at Stanford University. He uses a laser system detecting carbon emanations from the ground which helps him to make maps of the rainforest and end up with data to track changes in biodiversity over time. If we were hipsters we'd call this "hashtag important". But it's not just that, the images are beautiful.
The VEJA design team thought so too and created a capsule collection inspired by Asner's aerial cartography.