When you look at female snow apparel in the UK, you’ll usually find the same story. A big company starts out making awesome snow apparel for men, then women start wearing the men’s range too. The company sees an opportunity, shrinks and pinks the range and rebrands it as a women’s line.
With so many companies getting away with selling a smaller version of their menswear, if a brand that actually creates clothing for the mountain that fits women’s needs and bodies comes along, it’s important to support it.
Snooks is a UK brand, created by snowboarders Suzie Beere and Sophie Kelly, that works to create rad clothing for female riders and dispel the myth that women’s apparel can be an add on to a men’s range.