New Issue: Fashion Teaser

So, one of my favourite issues of Cooler is finally out. And I literally couldn’t wait with my fashion preview until I got dressed in my usual high fashion outfit complete with perfect hair and expertly applied makeup. Plus my mum’s old nightie isn’t that bad anyway.

Here we go then. Ahead of her fourth (!!) Olympics, Norwegian slopestyle wonder Kjersti Buaas was the perfect cover super star, which is why she’s one of only two ┬áriders to get a second Cooler cover, this time shot by multi-disciplinary artist Aza Shade. We thought we’d accessorise Kjersti’s butterfly jacket with a butterfly sticker on her mouth for maximum coordinatedness.

Continuing with the theme of coordination, we tried to turn friends of Cooler Sophie Everard and Maria Pizzeria into hair and beanie twins and accidentally ended up with a shot of two smurfs in love. It’s meant to be a beauty shoot about ribbons. Whatever.

I shot the ‘Borderline’ main fashion story in my old garden in the snow (the amazing Felix Burnett had to pretty much be defrosted after the shoot) and half a year later on the roof of our office (before we were not allowed out there anymore, which obviously has zero to do with our shoot which was super civilised). It was windier than we thought and the beautiful crimson background paper kind of did whatever it liked, so we had a little re-think and decided that this had in fact been our concept all along.

Or we just made our model Felix lie down on the colorama.


And what would an issue of Cooler be without an injection of Alex Sebley‘s genius? This time he shot our snow wear spread. Includes a pretty breathtaking tie-dye backdrop we made ourselves the night before the shoot and a selection of children we found in an enchanted garden in South London.

Mia is going to post about dogs and dried flowers, both integral parts of this issue’s style section, very soon btw. Keep your eyes peeled.



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