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Niketown London is back with a whole floor dedicated to women!

After months and months of redevelopment work Nike officially reopened Niketown London last week. They now have four floors instead of three and sell no less than a staggering 2,500 Nike product styles. This doesn’t only sound impressive, it actually makes Niketown the largest Nike store in the world.

We are particularly stoked that there is a whole floor dedicated entirely to women for the first time ever. And since the store is only a stone’s throw (at least by London standards) away from our UK headquarters, we went to check out the brand new Niketown yesterday.

Everything from training wear to style pieces is in one place now on the new women’s floor. But what really caught our eye was the new Nike 6.0 Action Sports space. It’s full of high tech winter sport footwear and apparel, the first ever Nike 6.0 snow wear collection by the way (we loved the amazing illustration prints!). The space also boasts some rad interior design touches – check out our pictures…

nike6.com

Words: Britta Burger