To climb that peak they’ve spotted outside their Alpine window means no more smoking occasional cigarettes or drinking jäger shots.

They’ll be in bed early and up with the larks, hiking/stretching/boarding to get fit.

Think girls in the apex of health with glowing skin and a thirst for adventure. They’ll be toned, tanned and taking the mountain by storm.

When you apply this to surfing, it’s even more apparent. Surfing is a labour of love that takes years to perfect. Anyone who’s tried surfing, even for a day, can relate to the trickiness of standing up on a board on a shifting surface.

Spot a killer surfer – girl or boy – and you know they’re seriously committed. They’ll have spent hours in the ocean, been frustrated beyond belief but yet exchanged these setbacks for cutbacks.