Every January, action sport film-makers, top athletes, cutting-edge bands, DJs and key figures from the entertainment industry gather in Park City, Utah, to celebrate action sports culture at the X-DANCE Action Sports Film Festival. This year, the action promises to be better than ever, now that X-DANCE announces their partnership with new title sponsor LAT 34.

The winning film of the X-DANCE Film Festival will be awarded promotional opportunities worth up to $75,000 on www.Lat34.com.

“Lat34.com is an exciting partner for X-DANCE as action sports events continue to generate new fans,” said festival managing director and executive producer Eric Barrett. “We are thrilled to have a partner that shares our vision in regard to the future of action sports, as we both are determined to break it out of its niche category and expose it to the masses.”

Launched in 2001, X-DANCE seeks to nurture the growth of action sports filmmaking, and to celebrate achievement on both sides of the camera – filmmakers and athletes alike. Emphasizing the importance of story, X-DANCE recognizes innovative work that pushes the limits of style and narrative. With roots in both the core industry as well as the mainstream, X-DANCE is a mecca for the enormous audience that dwells at the intersection of music, film, and action sports.

“Each year the festival grows exponentially,” comments Festival Founder Brian Wimmer. “Everything keeps getting better – the quality of our films, our exposure to an even wider audience, our sponsor partners, and of course, our parties.”

Running side-by-side with the Sundance Film Festival, the LAT34/X-DANCE Festival will be held in Park City on January 19-23, 2006. The festival consists of free screenings of top action sports films with filmmaker Q&As, nightly parties, and a closing night awards ceremony featuring a special guest music headliner. X-DANCE headquarters and screening room are located at 333 Main Street, 2nd Floor of the Main Street Mall, across from the Egyptian Theater.