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Holden to launch new streetwear collection

Portland based legends and purveyors of some of the raddest shred threads about Holden have hit us up with some super exciting news that’s got us all hot under the collar. Autumn 2012 will see the coming of their all-new and seriously sweet street wear collection, Holden Sportswear. Including collaborations with Stussy and fine luggage maker Herschel, the collection will include jumpers, street jackets, layering and a whole lot more. We are seriously amped, as heck, who hasn’t been tempted to wear their Holden snow gear around town, such is the radness of their goodies. Now at least we won’t be standing at the bus stop in snow-less London in our riding pants.

As Nikki Brush, Holden’s design and development manager announced, “Holden’s roots are in snowboarding, but the truth is, most of our snowboard-specific pieces are already great crossover items…we see folks everyday rocking Holden jackets on the mountain and then taking them to the street. That’s why our sportswear collection is a natural evolution. We’ve remained true to the Holden aesthetic, but we are also dedicated to giving our consumers a level of performance that you just won’t find on most day-to-day sportswear.”

Amen to that and dibbs on everything!

Long live Holden

 

Cruise on over to holdenouterwear.com for more Holden sickness

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