Roxy Jam Cardiff and Linda Benson Pro come to Cardiff

Roxy, in conjunction with the Women’s World Longboard Championships (WWLC), will return to North County San Diego for the second annual Roxy Jam Cardiff. The highly anticipated Association of Surfing Professionals (ASP) sanctioned six-star event will take place at Cardiff Reef from September 22-23, 2007.

The event will feature the Linda Benson Women’s World Longboard Pro contest and also an amateur longboard competition open to all ages, as well as a legends surfing expression session and beach fair. “The Women’s World Longboard Tour (WWLT) that has developed thanks to Roxy’s support has been an amazing turn of events for women longboarders…the forever stepchild of surfing,” said Linda Benson (pictured), President of the WWLC.

“It is truly a Cinderella story. With the momentum from the Roxy Jams, the women longboarders are going to lead the way into the future for longboarding. I’m so proud to be a part of it all.”

Leading the charge to promote and foster the sport of women’s longboarding, Roxy continues its support of the WWLT, sponsoring three ASP North American all-women longboard events throughout the year. This past weekend history was made when Roxy hosted the first ever ASP sanctioned women’s stand-alone longboard event in Hawaii: the Roxy Jam Honolulu. Oceanside, California’s own Julie Whitegon cross-stepped her way to victory and the championship title.

Last year, more than 80 women competed in the inaugural Roxy Jam Cardiff. Due to its high star rating on the tour, the Roxy Jam Cardiff is a pivotal stop that offers the competitors a chance to earn valuable points on the tour. The winner of the event will be crowned the US Regional Longboarding Champion and earn a coveted spot in the prestigious Roxy Jam Biarritz Women’s World Longboard Championships in July 2008.

“We’re happy to return to Cardiff again to celebrate the advancement of female longboarding,” said Randy Hild, EVP of Global Marketing, Roxy. “We were overwhelmed by the show of support from the community last year and are so proud to continue to support the longboarding tour again this year at this special venue.”

In addition to the $15,000 prize purse up for grabs, presenting sponsor Schick Quattro for Women will award a $3,000 Schick Quattro for Women Style Award to the pro surfer that demonstrates the best style over the course of the contest. A second $3,000 prize purse will be offered by Hansen’s Surf Shop for The Hansen Surfboards Longest Nose Ride.

There will be five open amateur division contests (Teenie Wahine, Menehune, Junior Women, Senior Women and Masters) and a paddleboard race. The first place winner in each division wins a SurfTech longboard. Linda Benson and other renowned longboarders will be on hand for the legends surfing expression session on Sunday.

Surfer or not, everyone in attendance at the Roxy Jam Cardiff is sure to have a good time. The event will include a fun-filled, family-oriented beach fair, featuring Roxy and other sponsor tents, food vendors, an art exhibit and auction, live music, yoga on the beach hosted by YogaWorks and a board shapers charity event featuring a chance to win a personal board of choice from a legendary surfboard shaper.

Proceeds from the art auction and board shapers event will go to the San Ellijo Lagoon Conservancy. Also, on Saturday and Sunday morning, competitors and spectators are invited to join the Encinitas fire department for a pancake breakfast on the beach.

The Roxy Jam Cardiff is sponsored by Schick Quattro for Women, Wahoo’s, Paul Mitchell, Hansen Surfboards, Aloha Airlines and Surftech. For more information and to register for the Roxy Jam Cardiff featuring the Linda Benson Women’s World Longboard Pro and amateur competition visit

For more information on the ASP, please visit and for more information on the WWLC, please visit


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