Trek launches Go By Bike campaign 2010

Buy a Trek bike and get membership for the London Cycling Campaign (LCC) or the UK’s National Cyclists’ Organisation (CTC) for free!

If you a buy a new bike at participating dealers between May 28th to June 30th, you will not only get a one-year membership for one of the above cycling clubs but also a ‘Free Your Bike’ pack from Sustrans, including tips on cycling and a local National Cycle Network map. Trek dealers will even add a free helmet on top of all that.

Started last year, this campaign is not just about selling more bikes, it’s about getting more people on bikes to experience all the great benefits it gives your body and the nature.

“Trek has never been in the business of just selling as many bikes as possible-it has always supported cycle advocacy across a number of different projects. The Go By Bike Campaign offered an opportunity to support specific organisations who in turn could help support the customer, especially those new to cycling,” says Andrew Griffin, Marketing Manager at Trek UK. “We wanted to provide the customer with more than a bike when they leave the store. Providing free membership to these organisations allows the customer access to more cycling information and support than you could wave a stick at and, in turn, the customer is supporting the organisations involved,” he added.

To find the nearest retailer stocking Trek, go to


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