etnies is continuing to wage war on breast cancer! For more than five years, the action sports brand has partnered with organizations in the fight against breast cancer. In 2010, etnies is fighting proudly alongside The Keep A Breast Foundation, a non-profit organization dedicated to helping eradicate breast cancer by exposing young people to methods of prevention, early detection and support.
By collaborating on the grey Holiday boot in etnies’ girl’s holiday 2010 collection, etnies and KAB are taking the steps to get closer to winning the war. Five percent of the proceeds from the boot’s sales will go to KAB, with a guaranteed minimum donation of $5,000.
“Keep A Breast feels the best way to reach young people with important information that can possibly save their lives is with brands they already love,” said Kimmy McAtee, PR and Marketing Manager of The Keep A Breast Foundation. “When etnies approached us to do this boot we were so excited to have a partnership with a brand who targets young people interested in fashion, music, action sports and sustainable practices .”
The etnies Holiday Keep A Breast boot will be available starting this month at retail stores and etnies.com, just in time for Breast Cancer Awareness Month.