Every mum knows that encouraging kids to be active and play outside is crucial for their development. Quite apart from keeping them fit and healthy physically, active play can have all sorts of mental benefits too.
“Reima have been making jackets for Finnish children to play in the coldest conditions for more than 70 years.”
Of course, in an increasingly digital world, persuading kids to put down the iPad and get outside can be tricky. However Finnish brand Reima reckon they’ve come up with an innovative solution to the problem.
Reima are specialists in kids clothing – they’ve been making jackets and kit for Finnish children to play in the coldest conditions for more than 70 years. They’ve teamed up with fellow Finns Suunto who are based literally just round the corner from them in Helsinki and make some of the world’s best dive computers and GPS equipment, to create the ReimaGO.