Shop Speak: H2O, Dorset

H2O Sports / 91 Salterns Road / Poole, Dorset BH14 8BL

interview by Sophie Eggs

When did the shop open?

We’ve been trading seven years

What’s the ethos behind it?

Exclusive (only order very low numbers of each item) smart surf clothing

What events do you hold?

We have a yearly open weekend for the sports (windsurfing, kitesurfing kayaking etc.)

Which brands do you stock?

Banana Moon, Seafolly, Oxbow, Volcom, O’Neill, Havaiana flip flops, Reef and Protest

What trends are big for this summer?

We’re seeing a return of short denim shorts and shorter skirts with floater tops…

What are the key pieces in the shop for this summer?

Seafolly and Banana Moon bikinis


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