Mud&Water / Sestiere San Polo 51 Rialto / Venice, Italy / mudandwater.it

interview by Sophie Eggs

When did your shop open?

The shop opened in October 2009. It’s located just next to the famous Rialto bridge, where most of the trendy clubs are based and young people like to hang out and go for drinks. It’s one of the liveliest areas of the city.

What’s the ethos behind it?

The philosophy of the store is to create a family environment where the customer can feel at ease.

What events do you hold?

Once a month we do events in collaboration with the brands , we have parties with djs playing, its a very underground vibe within the environment of the city.

Which brands do you stock?

New Era, Obey, Carhartt, Volcom, Ucon, Wesc, Supreme Being, DC shoes, Supra, Skullcandy and Marshall headphones.

What are the key pieces in the shop for this summer?

The key pieces in the shop for this summer are the headphones from brands like WESC, Urbanears and Marshall. We have also sold a lot of Obey t-shirts this summer.