What we can learn from boys

Do you look at boys for fashion inspiration? I guess you’ve figured out by now that we do it all the time. And it’s not just a personal preference. It’s totally scientifically proven that menswear literally always set all the trends. Which is why men’s fashion weeks are months before the women’s ones.

And we’re obviously super keen to know what we’re going to wear next summer before we even get ready for this. Who needs the present when you can have the future?

Here are the latest trends, directly from this week’s London Fashion shows…


There’s clearly a bit of a 90s rave vibe going on at Shaun Samson. We love the classic futurism of the tinfoil reference, combined with a visible boxer short elastic band (we’ll go for something cheap and cheerful and embarrassing or maybe CK, in honour of Mark Wahlberg when he was still Marky Mark). Open shirt and key chain essential, lose your mind somewhere in the middle of a field but never your keys.


Topman Design is completely unisex (i.e. it will translate directly into what will be in our wardrobe in 2014) and all about the trousers. The lose slacks above will be so fashionable next summer that true Topman devotees and hopefully the rest of the world won’t wear any other type of leg attire. The design team is so confident about this that they only sent one style in one colour down the catwalk. Cute embroidered Western style shirts and jumpers optional.


This KTZ one isn’t necessarily trendy, but possibly our favourite look of the week. It’s got it all. Cool cartography prints, a cape, two hoods, something that looks like a snood, jogging bottoms (we hardly ever wear anything else, ask all the much smarter looking non-fashion people in the office), a gym bag that we’d never use to go to the gym and that will hopefully end up looking like this, sandals, some random vest top in the knee area. And everything matches!!


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