Denim brand Genetic have come up with a new project called Be You and since we’re big fans of authenticity, we’d like to introduce you to this project that will showcase the ‘DNA’ of inspiring women from around the globe and all areas of creativity. First up is Hawaiian born photography talent Tasya Van Ree, who has already showcased her work alongside the likes of David Lynch and Gus Van Sant….

Since the brand’s conception, GENETIC has set out to define itself as a state of mind, being and lifestyle, rather than just another clothing brand. GENETIC’s vision adheres to a person’s genetic composition that helps shape and define the message to believe in oneself. With this in mind, the ideation and creation of the ‘Be You’ video project took place…

Over the past few months GENETIC has been on a journey to discover innovative, compelling and passionate women that embody self-discovery, self-awareness and self-acceptance. Through this video project, and select subjects, GENETIC hopes to give viewers an in-depth look into their daily lives highlighting the various things/places/experiences/talents that are unique to them, and make up their ‘DNA’.